Education PPC

Guide students from search to enrolment

We design PPC funnels that attract, nurture and convert prospective students — across domestic and international markets, short courses and full degrees. Built for long cycles and high-consideration decisions.

Book your education PPC review

Google Search

Meta Ads

International Targeting

Application Funnels

Form UX

Student Personas

PMax Campaings

Retargeting

Course-Level Ads

Attribution Modelling

PPC built for the modern student journey

Our campaigns are structured to reflect the real application cycle — from early-stage interest to submitted forms. We tailor budget, messaging and targeting to match intent and behaviour at each stage.

Funnel-stage campaigns (awareness → conversion)
Geo-segmented targeting for local & global reach
Program-level ad groups by course & faculty
Term-based budget control & campaign phasing
Persona-mapped messaging for clarity & trust
Lead progression insights tracked from click to enrolment

Why application quality is your true metric

We go beyond clicks and form completions — measuring enquiry progression, application quality and dropout signals. Every campaign is built to optimise for enrolment value, not just lead count.

Enquiry-to-application & app-to-enrolment ratios

Custom CRM event tracking for lifecycle stages

Performance Max with lead scoring overlays

Click-level quality scoring through CRM sync

Creative testing based on application outcomes

Geo + device level breakdowns for int. insights

Built for full-funnel confidence

Our education PPC stack doesn’t end at the ad. We audit and advise across the entire funnel — from landing page copy to form logic, email nurture and UX friction points.

Full CRO audits of landing journeys

Testing frameworks for CTA, form & layout

Persona-aligned creative: course, career, campus

Trust indicator strategy (rankings, stats, testimonials)

Lead speed-to-contact optimisation

Seamless collaboration with admissions teams

Transparent data. Actionable insight.

We don’t just hand over leads. We deliver dashboards and debriefs that show real marketing contribution — across campaigns, audiences and programs.

Live dashboards with CPA, funnel drop-off & ROAS

Attribution modelling that ref. long decision cycles

Course & campus-level performance insight

Regional enrolment impact analysis

Monthly strategy calls with tactical next steps

Built-in support for Google, Meta, PMax & more

What Our Clients Say About Us

Hear what Tom Bedder of Halo House Buyers had to say after we helped him grow his PPC by over 1000%.

5/5

"Elevated Clicks didn’t just run our ads — they listened closely, moved fast, and obsessively optimised everything. They grew our PPC from £4K to £45K/month and helped take us from startup to £11M revenue. Smart, responsive, and genuinely invested — a real growth partner”.