Confidential (US-based, global e-commerce brand)
Global DTC brand driving 6.4x ROAS across Meta, Google Shopping, and PMAX – with market-leading LTV modelling.
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About the Client
This US-headquartered DTC brand operates globally, shipping to over 35 countries across North America, Europe, and Asia. With a premium lifestyle product and a fast-growing online customer base, the brand required a PPC partner capable of scaling profitable acquisition without sacrificing brand integrity or margin.
Due to the competitive nature of the category, the company asked not to be named publicly — but we can say this: they're a serious player, backed by private equity, and under real pressure to drive year-on-year growth through paid channels.
What We Did
This wasn’t a one-hit-wonder. It was performance architecture — layered, rigorous, and disciplined.
Full Funnel Strategy
We delivered a full-funnel, multi-channel strategy focused on three key layers:
- Acquisition – traffic generation via Meta, PMAX, and Google Shopping
- Conversion – CRO testing, segmented landing pages, and intent-driven remarketing
- Retention – attribution-linked campaigns targeting high-LTV customers
This wasn’t about turning on ads — it was about rebuilding performance marketing from the ground up.
Advanced Google Ads Restructure
Rebuilt PMAX into segmented asset groups aligned to key SKUs and buyer personas
- Created a multi-tier Google Shopping structure, separating top sellers from longtail products
- Negative keywords and geographic exclusions refined based on profitability data
- Custom conversions created to reflect not just purchases, but LTV projections
We paired this with server-side tracking and first-party data integration to improve signal quality. Conversion data was enhanced using GTM and post-purchase CRM tags to feed better insights into Google’s optimisation engine.
Meta Ads with Real Attribution Discipline
- Introduced product-specific creatives, dynamic formats, and tiered prospecting/retargeting
- Re-segmented audiences by purchase window, AOV band, and product category
- Created bespoke UGC-style creatives optimised for mobile-first, thumb-stopping engagement
- Implemented Facebook CAPI and advanced UTMs for post-click attribution within GA4
All campaigns were held to ROAS and MER benchmarks, reviewed weekly, and adjusted based on actual downstream performance — not vanity metrics.
Conversion Rate Optimisation & LTV Strategy
We collaborated with the client’s internal UX team to build and test segmented landing pages based on traffic source, product interest, and discount behaviour.
A/B testing across hero layout, CTA type, and shipping messaging led to:
- 37% improvement in CVR sitewide
- 22% lift in AOV via pre-checkout bundling and urgency triggers
We then implemented a predictive LTV model using repeat purchase rates, subscription uptake, and average reorder cycle. High-LTV audiences were targeted with more aggressive CPA bids — knowing they’d deliver stronger long-term value.
The Result
This wasn’t a one-hit-wonder. It was performance architecture — layered, rigorous, and disciplined.
6.4x blended ROAS across Meta and Google
37% increase in conversion rate
22% increase in AOV
CPA reduced by 29% despite scaling ad spend by 54%
International reach expanded without drop-off in ROAS
Why It Worked
The difference wasn’t media buying. It was thinking.
Elevated Clicks delivered the strategic clarity, technical expertise, and ROI obsession needed to scale a performance program in a competitive category — without relying on guesswork, spray-and-pray tactics, or burn-and-churn thinking.
It was e-commerce performance marketing done properly.
All of this meant that the client renewed for 12 months following the first quarter.
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