Halo House Buyers
150+ off-market homes acquired and £11M+ in property purchased in under 3 years.
About the Client
Halo House Buyers launched in 2019 into one of the UK’s most aggressive and saturated markets: national home buying. Competing with multi-million-pound lead generators and established national brands, they needed a growth engine that could cut through the noise, attract motivated sellers, and deliver predictable, scalable revenue.
They weren’t just selling — they were offering homeowners speed, simplicity, and certainty in high-stress scenarios (probate, divorce, financial distress). The stakes were high — and intent quality was everything.
What We Did
From unknown start-up to £11M in annual revenue by year three — and over 150 off-market homes acquired.
Full-Funnel Performance Audit
We began with a forensic audit of all acquisition activity:
- Google Search, PMAX, Display
- Meta Ads (Facebook/Instagram)
- YouTube pre-roll and retargeting
- Direct mail and offline data blending
We mapped the entire conversion journey from impression to ROI, not just form-fills.
Channel Trim & Signal-Led Optimisation
Halo needed quality, not volume — so we ruthlessly trimmed and rebuilt:
- Google Ads became the core channel due to high-intent performance
- Meta & YouTube were retargeting-only (where ROAS was trackable)
- Every campaign was rebuilt around real keyword ROI, not just lead volume
We didn’t just optimise for CPA — we optimised for cash in the bank.
Conversion Rate & Speed Overhaul
- Landing pages were rebuilt for mobile speed, UX, and intent clarity
- Site speed was optimised to become the fastest in the industry
- Conversion rate lifted from 5% to 13% — a 160% improvement
- This wasn’t about lowering cost per lead — it was about unlocking access to higher-value clicks
With a dramatically improved CVR, Halo could afford to pay significantly more per click — and still acquire leads profitably.
This meant:
- Higher Quality Score → Better ad placements
- Higher CPC tolerance → Access to more competitive auctions
- Profitability at scale → No reliance on “cheap” traffic
The end result? A funnel that could scale limitlessly — profitably — while competitors capped out.
Attribution & Funnel Tracking
- Linked all PPC activity to CRM and internal deal tracking
- Built a closed-loop feedback loop between ad spend, lead quality, and completed sale
- This allowed constant reinvestment into top-performing keywords and regions
This wasn’t about impressions. It was about ROAS.
The Result
From unknown start-up to £11M in annual revenue by year three — and over 150 off-market homes acquired.
+160% increase in CVR (from 5% to 13%)
£11M annual revenue by year three
150+ properties acquired through inbound leads
Industry-best landing page speed benchmark
One of the most efficient PPC funnels in the UK homebuying space
Why It Worked
This wasn’t just about “running Google Ads.” This was performance marketing with real stakes — where every £1 had to justify its return, and every click had to convert to revenue.
We brought deep PPC expertise, analytical rigour, and funnel discipline to an industry that had long relied on brute force and brand bloat.
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